If you’re managing a dealership’s marketing or overseeing results, you probably spend a lot of time looking at reports. Clicks, impressions, bounce rates, lead forms, phone calls, website visits. It’s a flood of data that doesn’t always lead to clarity.

And when the end of the month rolls around, you’re still asking the same question:

“Is our marketing working better than last month? And how do we know if it’s better than the store across town?”

That’s exactly why Studio19 created its proprietary Search Score.

Search Score isn’t a metric you’ll find in a vendor report. It’s Studio19’s proprietary metric — built for dealers, powered by real-time data, and designed to show if you’re winning search or getting left behind.

It’s a simple number with powerful context. And for dealerships that want to understand their organic visibility, reputation, and position in the local search landscape, without sorting through spreadsheets, it’s a game-changer.

Why Traditional Metrics Fall Short

Most dealership reports are packed with surface-level data like:

• Number of impressions

• Click-through rate

• Number of leads

• Form fills

These data points might sound important, but they don’t connect to what matters. Are people finding your store when they’re ready to buy? Are you showing up at the top when it counts?

Dealers don’t need more disconnected numbers.
They need a clear signal that cuts through the noise and shows if they’re gaining ground, holding steady, or losing market visibility.

What Is Studio19’s Search Score?

Search Score is a proprietary metric developed by Studio19. It’s built specifically for dealerships and answers one critical question:

How strong is your dealership’s organic presence compared to your competitors, right now?

It analyzes key indicators of local search dominance, including:

• Your dealership’s share of voice in Google search

• Visibility for inventory-based, high-intent keywords

• Local competitor comparison

• SEO strength and on-site performance

• Online reviews and reputation signals

The result? One score that gives you a clear picture of your store’s organic reach and whether you’re improving, falling behind, or leading your market.

It’s not just for marketers. It’s for GMs, Dealer Principals, and decision-makers who want clear, actionable insight into how their store is showing up online, without digging through data.

Why Dealers Find It So Useful

Search Score is valuable because it speaks in plain terms. You don’t need to be a digital marketing expert to know what it means or what to do with it.

Using Search Score, you can:

• Alert — Know exactly how your store ranks against competitors in your market, in real time

• Adjust — Spot where to improve content, SEO, listings, or reputation

• Address — Make smarter decisions about your strategy and where to focus your team

Instead of waiting weeks for reports or wading through vanity metrics, you’ll know at a glance if you’re moving in the right direction.

Search Score: The Only Marketing Metric That Matters

We built Search Score to be your North Star — far more than another data point.
It’s a coaching tool, a visibility tracker, and a performance benchmark all in one.
And because it’s powered by live data, it evolves with your strategy and your market.

Most importantly, it creates alignment between your dealership’s marketing efforts and the outcomes that matter — showing up when buyers are searching, and staying ahead of the store down the street.

You’re not alone if you’ve ever looked at a report and still didn’t know what to do next. Studio19 is here to change that. Search Score makes it easier to lead your dealership’s marketing without getting overwhelmed.

Want to see your Search Score?

Book a demo at studio19.io
Let’s replace guesswork with a number that means something.

Studio19: Built for dealers.