Let’s talk about the most undervalued profit center in your dealership: the service drive.

Most stores pour 80 to 90 percent of their digital ad budget into variable ops. Yet fixed ops, your service and parts departments, often deliver the most dependable gross. Despite this, service is still treated like a back-end support role in most marketing plans.

That’s not just a missed opportunity. That’s lost revenue.

Fixed Ops Is Ready for the Spotlight

The truth is simple: your service department isn’t just a necessity. It’s a front-line revenue engine. But it rarely gets the digital firepower or strategic focus it deserves.

Why does this happen? Because most agencies can’t track RO attribution. If they can’t show you which ad drove which repair order, they ignore the service lane completely.

Studio19 changes that.

Why Marketing the Service Lane Matters

1. Retention Starts in the Bay, Not the Showroom

Customers who service with you are three times more likely to buy from you again. Service visits create loyalty, and loyalty fuels repeat sales.

2. Gross Profit Per RO Is Rising

Labor rates are climbing. Parts margins are stable. Seasonal offers, diagnostics, and maintenance packages generate high-margin visits when promoted strategically.

3. Your Service Drive Is Always “In Stock”

Unlike vehicle inventory, your service department doesn’t rely on OEM allocations. You already have the tools, staff, and space. What you need now are the right digital campaigns to fill the bays.

The Guesswork Stops Here

Most dealership marketing reports focus on surface-level activity: clicks, impressions, bounce rates.

But what about revenue? What about repair orders? What about cost per RO?

Studio19 eliminates the guesswork with real results you can track.

What Studio19 Brings to Fixed Ops Marketing

✅ Campaigns built to drive real service revenue
✅ Tracked from ad click to repair order via your DMS
✅ Optimized every hour using AI
✅ Customized based on vehicle type, service history, and seasonal needs

What This Looks Like in Practice

A customer searches “Toyota brake replacement near me.”

Studio19’s platform detects high intent, deploys a local ad with real pricing, links directly to your service scheduler, and critically, tracks that action all the way to a repair order.

You don’t just get a click. You get the job. And the revenue.

RO Attribution Is the Missing Link

Studio19 connects every Google and Facebook ad click (via GCLID or FBCLID) into your DMS such as Reynolds, CDK, Tekion, or Dealertrack.

You’ll see which campaign brought in every RO. You’ll know what worked, what didn’t, and what to scale.

Turn the Bay Into a Profit Center

You don’t need more budget. You need smarter allocation.

Studio19 helps you:

• Launch service-specific campaigns in minutes

• Optimize ads based on actual RO performance

• Track ROI down to the dollar and appointment

• Retain more customers and boost repurchase rates

Don’t Let Fixed Ops Stay Fixed in the Past

Your service drive has the potential to become one of your strongest digital marketing assets.

Book a demo at studio19.io
Let’s connect the clicks to the ROs and turn an overlooked lane into an over-performing engine.