May 19, 2025
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Used Car Sales
If Your Ads Haven’t Changed, Your Results Haven’t Either
Let’s get real. Used car buyers today don’t browse casually. They shop with intent.
They spend hours online researching, comparing, and making decisions about your inventory before you ever know they exist. If your ads aren’t hitting these high-intent shoppers where they’re searching (Google, Facebook, Instagram, third-party sites), you’ve already lost the sale.
And your competitors? They're not waiting.
According to the 2025 Cox Automotive Car Buyer Journey Report:
64% of used car buyers now complete at least part of the transaction online
They spend 7 hours and 29 minutes researching and shopping digitally—more than new car buyers
Only 71% report satisfaction with the dealership experience
Just 50% are likely to return for service
That’s a big gap. And it’s your opportunity.
Studio19 Was Built for This Moment
Forget vague “brand awareness” and broad-match ad campaigns that chew up budget without bringing buyers in.
Studio19 is built to do one thing: sell more cars, faster.
Here’s how:
1. VIN-Specific Ads for Every Vehicle
Studio19 connects directly to your vAuto or Homenet feed to build real-time, individualized ads using live pricing, photos, and availability for every unit on your lot.
No generic creative. No stale inventory.
2. Intent-Based Targeting That Actually Converts
We align every ad with actual buyer behavior.
If someone searches “2020 Chevy Silverado near me,” Studio19 shows them your Silverado—not a random OEM ad.
3. Hourly Optimization. Not Weekly. Not Monthly.
We don’t wait to see what’s working.
Our AI shifts spend, rewrites underperforming ads, and reallocates to high-converting units every hour.
4. Real Attribution. Real Revenue.
Every click is tracked.
Studio19 integrates directly with your DMS (Reynolds, CDK, Tekion, Dealertrack), so you’ll know which ad brought which buyer and which car it sold.
No fluff. No guessing. Just results.
The Window to Capture Used Car Buyers Is Narrow and Digital
The 2025 report makes it clear: used car buyers are more digitally aligned than ever.
More of them now prefer to handle financing, trade-ins, and contract signing online. That means your ads don’t just need to show up—they need to show up now, with the right car, the right message, and the right timing.
Studio19 doesn’t wait for an account manager to click “approve.”
We launch in minutes. We optimize hourly. We close the loop from click to sale.
Don’t Just Compete. Crush Your Market.
Dealers across the country are already using Studio19 to:
Slash cost-per-sale and cut wasted ad spend
Increase engagement on Facebook Marketplace with live, dynamic inventory
Outperform agency-built campaigns and Performance Max ad templates
Identify exactly what’s working by VIN, by buyer, by deal
📅 Schedule a demo at studio19.io
Let us show you how to turn your used inventory into your dealership’s top-performing profit center—starting this week.
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