Meta Retargeting • Conversion API

Retargeting that sees 100% of your traffic.

While everyone else relies on pixel data that captures just 30% of traffic, we use the Conversion API to send every click, every VDP view, every signal to Meta. Custom retargeting copy. Intelligent segmentation. 10x the data.

3.2x more matched events –44% cost per conversion
Server-side tracking via Conversion API—no iOS blind spots.
Custom retargeting copy written into your catalog per VIN.
Smart ad set segmentation by intent level and behavior.

Studio19 • CAPI Pipeline

Real-time signal transmission

Server-Side
Your Site
CAPI Engine
Meta

847

Events/hr

98.2%

Match Rate

24

Signal Types

Custom Retargeting Copy in Catalog

2024 Camry XSE

Viewed 3x

"Still thinking about that Camry? It's still here—and priced to move."

2023 RAV4 Hybrid

High Intent

"Your RAV4 is getting attention. Lock it in before someone else does."

vs. Pixel Only

3.2x more data

Captured via server-side Conversion API.

Every signal. Every click. Every VDP view. Sent directly to Meta for precision retargeting.

The Industry Problem

Pixel-only retargeting
is flying blind.

iOS 14.5 killed pixel accuracy. Safari blocks tracking. Ad blockers strip data. Traditional agencies are retargeting with 30% of the picture—and charging full price.

  • 70% Data Loss

    Pixel-only tracking misses most Safari and iOS users. Your retargeting pool is a fraction of reality.

  • Same VIN, Same Copy, Forever

    Generic catalogs show the same static ad repeatedly. No copy variation. No urgency triggers. Just noise.

  • No Intent Segmentation

    Someone who viewed 1 VDP gets the same treatment as someone who viewed 12. Wasted spend.

Studio19 rebuilds the data foundation

Signal Capture Comparison

Pixel Only (Industry Standard) ~30%
Browser only
Lost to iOS, Safari, ad blockers
Studio19 + CAPI ~98%
Server-side capture All traffic

Signals We Send to Meta

VDP Views
Time on Page
Photo Scrolls
Payment Calculator
Trade-In Starts
Credit Apps
Form Submissions
+ 16 more

Match Rate

98.2%

Cost/Conv

-44%

We don't just retarget.
We outsmart the algorithm.

Industry-first signals, custom catalog copy, and intelligent segmentation put us 10x ahead of agencies running generic campaigns with broken pixel data.

Server-Side CAPI

Every click, every scroll, every action—captured server-side and sent directly to Meta. No browser restrictions. No data loss.

Custom Catalog Copy

We write unique retargeting copy for every VIN in your catalog. Not "Check out this car"—real, persuasive, urgency-driven messaging.

Intent Segmentation

Separate ad sets for tire-kickers vs. hot leads. Different budgets, different messaging, different urgency based on actual behavior signals.

24 Signal Types

VDP views, photo scrolls, payment calculator usage, trade-in starts, time on page—we send signals competitors don't even track.

iOS-Proof Tracking

Server-side capture means iOS 14.5+ and Safari can't block your data. See every user, every session, every action.

Real Attribution

Finally see which retargeting variation actually drove the sale. Match offline conversions back to specific ads and audiences.

CAPI Stream
[14:32:01] VDP View > VIN ...8492 > High Intent Segment > Signal Sent [14:32:03] Payment Calculator Used > User hashed > Matched 98.2% [14:32:18] Trade-In Started > VIN ...2201 > Credit App Signal Queued [14:32:45] Retargeting copy updated: "This RAV4 won't last the weekend"

See what you've been
missing with pixel-only.

Take 20 minutes and we'll show you exactly how much traffic your current retargeting is missing—and how CAPI + custom copy changes everything.

Book 20-Minute Call See Our Aged Unit Advertising

Whether you're frustrated with declining retargeting performance or just want to see the data difference—we'll show you exactly what 3.2x more signals looks like.