Google Ads - Keyword Strategy

Surgical keywords. Zero wasted spend.

We put handcuffs on Google. Exact match keywords only. No search partners. No display network. We target buyers, not browsers. Higher cost per click. Lower total spend. 25% CTR.

25%+ avg CTR Under budget monthly
Exact match keywords target low-funnel, ready-to-buy shoppers.
Google Search Partners and Display Network turned OFF.
Pay more per click. Spend less overall. Convert more.

Studio19 - Keyword Strategy

Exact match targeting

Surgical
We bid aggressively EXACT MATCH

[2024 tacoma for sale]

Intent: Ready to buy. Low funnel. Worth $15+ per click.

We block this NEGATIVE

"2024 tacoma wheels"

Intent: Parts shopper. Not buying a truck. Wasted click.

Others waste money here BROAD MATCH

"tacoma reviews 2024"

Intent: Research phase. 6+ months from buying. Money burned.

Click-Through Rate Comparison

Industry Average (Broad/Phrase) 4%
Studio19 (Exact Match) 25%+

6x higher CTR because we only show to buyers

Monthly Budget

Under every month

Higher CPC. Fewer clicks. More buyers.

Every keyword audited. Every match type intentional. Zero wasted impressions.

The Industry Problem

Broad match is
burning your budget.

Other agencies use broad and phrase match because it is easy. Google loves it too - it guarantees they spend your entire budget. You pay for tire kickers. We pay for buyers.

  • Broad Match = Budget Drain

    Google matches your ads to "related" searches. Related does not mean in-market. You pay for researchers, not buyers.

  • Search Partners = Junk Traffic

    Google Search Partners shows your ads on random sites. Low quality clicks. High bounce rates. Zero conversions.

  • Display Network = Google Piggy Bank

    Display ads exist to ensure Google spends every dollar you allocate. Impressions do not equal intent. You fund Google, not sales.

Studio19 puts handcuffs on Google

Our Google Restrictions

Turned OFF

Google Search Partners

Low-quality partner sites

Display Network

Banner ads on random sites

Broad Match Keywords

Related searches that waste spend

Turned ON

Exact Match Only

Precise buyer intent keywords

Google Search Only

Real searches, real intent

Aggressive CPC on Buyers

Win the clicks that matter

Result: Under Budget Every Month

Highest CPC in the market. Lowest total spend. Most conversions.

CTR

25%+

vs Avg

6x

The math is simple.
Fewer clicks. More buyers.

We would rather pay $15 for one buyer than $3 each for five tire kickers. Our keywords are researched, validated, and built to capture people ready to sign.

Google Trends

Real-time demand

Historical Data

Proven performers

Auction Insights

Competitive bidding

Keyword Planner

Volume and intent

Exact Match Only

[brackets] around every keyword. No broad match surprises. No phrase match bleed. You show for exactly what you pay for.

Low-Funnel Intent

"For sale." "Near me." "Price." "Dealer." These modifiers signal buying intent. We target them exclusively.

Aggressive Negatives

"Reviews." "Specs." "Problems." "Parts." "Wheels." Every research-phase keyword is blocked before it costs you a dime.

Premium CPC Strategy

We bid aggressively on buyer keywords. $12-15 CPC on a ready buyer beats $3 CPC on five researchers every time.

Full Keyword Transparency

See every keyword we are bidding on. Every match type. Every CPC. Nothing hidden in a black box.

Under Budget Results

Fewer clicks means we do not exhaust your budget on junk traffic. You keep more money while getting more buyers.

Keyword Engine
[14:32:01] Added negative: "tacoma bed cover" - Research intent blocked [14:32:18] [2024 tacoma trd pro for sale] - CPC set to $14.50 - High buyer intent [14:32:45] Search Partners: DISABLED - Display Network: DISABLED [14:33:02] CTR check: 27.3% - 6.8x industry average

See the difference.

Same $3,000 monthly budget. Completely different results.

Traditional Agency

Broad match strategy

Match Type Broad / Phrase
Avg CPC $3.50
Monthly Clicks ~857
CTR 4%
Budget Used 100%
Search Partners ON
Display Network ON

Result: High volume, low intent traffic. Budget exhausted on tire kickers.

Studio19

Exact match strategy

Match Type Exact Only
Avg CPC $12.50
Monthly Clicks ~180
CTR 25%+
Budget Used ~75%
Search Partners OFF
Display Network OFF

Result: Every click is a potential buyer. Money left over. More conversions.

Stop paying for
tire kickers.

Take 20 minutes and we will audit your current keyword strategy. We will show you exactly how much you are wasting on broad match and junk traffic.

We will pull your search terms report and show you exactly where the waste is hiding.