Feature-focused Past lot average
Bay Area Toyota · Sponsored
TRD Pro in Army Green, the trim buyers ask for by name. Crawl Control, locking rear differential, and it is on the lot today.
2021 4Runner TRD Pro View vehicle
52 days on lot
Aged Unit Campaigns Only from Studio19
Every unit on your lot gets its turn.
Meta's automated inventory ads favor the vehicles that already draw attention. Aged Unit Campaigns run one dedicated campaign for your aged inventory, with a custom ad for every vehicle past your lot average, written for that unit.
- Corolla LE 9 days Inventory ads
- Tacoma SR5 18 days Inventory ads
- Camry SE 31 days Inventory ads
- RAV4 Hybrid 44 days Inventory ads
- 4Runner TRD Pro 52 days Custom ad live
- Highlander Hybrid 67 days Custom ad live
- Tundra CrewMax 94 days Custom ad live
Aged Unit Campaign
One campaign · a custom ad for every unit past the average
23 custom ads
- −23 days
- Average lot age
- 67%
- Sold within 30 days
- Hourly
- Lot average recalculated
The problem
Automation favors your fastest movers.
Meta's automated inventory ads optimize for engagement. Popular vehicles collect the impressions, and units past your lot average receive little or none, while floor plan costs keep accruing.
The template is the same on day 7 and day 97. Nothing in a default inventory campaign changes the message, the audience or the budget as a vehicle ages. The units that most need attention get the least.
Standard inventory ads $3,000 / mo
Aged units receive about 15% of delivery.
+ Aged Unit Campaigns $1,500 / mo
A separate budget that only aged units can use.
Illustrative budgets. Your strategist sizes the program to your lot.
How it works
From lot average to sold, automatically.
The AI execution layer runs the program around the clock. Your strategist sets the thresholds, the budget and the priorities.
- 01 · Measure
Lot average, every hour.
We calculate your average days on lot from your inventory feed and recalculate it hourly as stock changes.
- 02 · Enroll
Units enroll automatically.
Any vehicle that crosses your lot average enters the program. No lists to maintain.
- 03 · Build
A custom ad for every vehicle.
Inside one dedicated campaign, each aged vehicle gets its own ad, written for that unit, its trim and its age.
- 04 · Manage
Adjusted until it sells.
Targeting, budget and creative are tuned continuously. When the unit sells, its ad comes down.
Creative
The message changes as the unit ages.
A vehicle just past your lot average needs a different pitch than one at 90 days. Copy is written for each unit and shifts in tone as it ages, from features to value to urgency.
Value-focused 60+ days
Bay Area Toyota · Sponsored
Priced $2,000 under market. Hybrid efficiency, three rows and Toyota Safety Sense, at a used-vehicle price.
2022 Highlander Hybrid View vehicle
67 days on lot
Urgency-focused 90+ days
Bay Area Toyota · Sponsored
Our best price on this Tundra CrewMax, available through Saturday. Schedule a test drive and we will have it ready.
2023 Tundra CrewMax View vehicle
94 days on lot
Example copy. Every ad is reviewed against your store's guidelines, and you can approve messaging before it runs.
Floor plan
What faster turn is worth to your store.
Every day an aged unit sits costs floor plan interest. Adjust the numbers for your lot to estimate what turning aged units sooner would save each month.
Estimated floor plan savings
$15,870/ month
Assumes the units past your lot average turn over once a month and each sells the selected number of days sooner. An estimate, not a guarantee.
Results
Aged units, moving.
When aged inventory gets a campaign and budget of its own, it stops waiting for the algorithm. Units turn sooner and floor plan stops compounding.
Results from Studio19 client stores. Results vary by store, market and inventory.
Average lot age
−23 days
Sold within 30 days
67%
Sold Sold Still on lot
Two of every three enrolled units sell within 30 days.
Program budget on aged units
100%
The budget cannot drift back to vehicles that already sell themselves.
Alongside your inventory ads
An addition, not a replacement.
Your automated inventory ads keep doing what they do well with fresh stock. The Aged Unit Campaign runs next to them with its own budget, so the units the algorithm passes over are still seen.
Your Meta ad account
Automated inventory ads Fresh stock
Meta optimizes delivery across your catalog.
Aged Unit Campaign Studio19
One dedicated campaign and budget. A custom ad for every vehicle past your lot average.
- Ad · 2021 4Runner TRD Pro 52 days
- Ad · 2022 Highlander Hybrid 67 days
- Ad · 2023 Tundra CrewMax 94 days
- + 20 more custom ads
- 01
Same ad account
Runs in the Meta account you already own, next to your existing campaigns.
- 02
Same feed
Uses the inventory feed you already have. No new integrations.
- 03
Same dashboard
Every aged vehicle, its ad and its results in one view.
Also from Studio19
Run it alongside the rest of your program.
Campaign review
See which units are being missed.
We review your lot and your current Meta campaigns, and show you which aged units are getting little or no delivery today. Complimentary, with no obligation.
We respond within 2 business hours · hello@studio19.io