Default template
Bay Area Toyota · Sponsored
Check out this vehicle! Visit us today.
2025 Toyota RAV4 · $34,990Shop now
Generic copy. Nothing about this vehicle.
Meta Inventory Ads
Every vehicle with its own ad, not one template for the lot.
Studio19 rebuilds your Meta catalog with copy written for each VIN, synced hourly from your inventory feed, so your inventory ads read like they were written for each car.
- +41%
- Click-through rate
- −27%
- Cost per VDP view
- Hourly
- Catalog sync
The problem
Default inventory ads treat every VIN the same.
Meta's automation is strong, but what it is given is weak. A $22,000 Corolla and a $58,000 TRD Pro get the same template, the same line of copy and the same pitch.
Bay Area Toyota · Sponsored
Check out this vehicle! Visit us today.
2024 Corolla LE $22,990
Bay Area Toyota · Sponsored
Check out this vehicle! Visit us today.
2024 Tacoma TRD Pro $58,400
Bay Area Toyota · Sponsored
Check out this vehicle! Visit us today.
2023 Camry XSE V6 $34,200
Bay Area Toyota · Sponsored
Check out this vehicle! Visit us today.
2022 Highlander Platinum $46,750
Same copy on every unit. The algorithm then favors whichever gets the cheapest click.
The difference
Same vehicle. Two ads.
The build data is already in your feed. Studio19 uses it to write the ad a salesperson would.
Studio19
Bay Area Toyota · Sponsored
Panoramic roof, all-wheel drive and the Weather Package. This 2025 RAV4 XLE is ready for Tahoe weekends, and it is on our lot today.
2025 RAV4 XLE AWD · $34,990View vehicle
Highlighted details come straight from the build data.
Example copy. You can review and approve messaging guidelines before anything runs.
Merchandising
We don't just sync the feed. We merchandise it.
The execution layer watches your inventory around the clock and updates the creative when something changes.
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Price changes
New price and “Just reduced” copy within the hour.
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Lot age
Copy shifts toward value as a unit ages.
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Real photos only
Stock-photo units held until real photos arrive.
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Trim and options
The packages buyers search for, called out.
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Sold units
Removed at the next hourly sync.
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VDP tracking
Measured on detail-page views and sales.
Catalog activity Last hour · 412 vehicles synced
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2025 RAV4 XLE
Price −$800“Just reduced” copy and new price
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2023 Tacoma SR5
SoldRemoved from catalog
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2024 Camry SE
Stock photosHeld until real photos arrive
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2022 Highlander Hybrid
67 days on lotValue-focused copy
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2024 Tundra Limited
New arrivalLive with VIN-specific copy
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2021 4Runner TRD Pro
Past lot averageAdded to Aged Unit Campaign
Integrations
From feed to catalog to campaign, automatically.
We connect to the inventory sources you already use. No new logins and nothing to rebuild.
Your inventory sources
- vAuto
- HomeNet
- ASN
- Dealertrack
- Tekion
- Autosoft
- Motive Retail
Studio19
Hourly sync
- VIN-specific copy
- Price changes
- Photo check
- Lot age
- Sold units
Meta
Your catalog
Inventory ads
Fresh stock, VIN-specific copyAged Unit Campaign
A custom ad for every aged vehicleAlso from Studio19
Run it alongside the rest of your program.
Campaign review
See what your inventory ads could say.
We review your current Meta catalog and campaigns and show you what VIN-specific ads would look like for your lot. Complimentary, with no obligation.
We respond within 2 business hours · hello@studio19.io