Google Search · Sniper
Google charges more for a better click. We pay it.
Sniper is Studio19's search strategy for dealers: exact-match keywords, firm limits on spend and query matching, and performance judged on what a lead costs, not what a click costs.
- used toyota tacoma oakland $4.10
- tacoma toy truck Excluded
- 2024 rav4 hybrid xle for sale near me $3.85
- toyota corporate jobs Excluded
- certified pre-owned camry hayward $3.40
- how to reset rav4 oil light Excluded
Fewer clicks, from people already looking for what you sell.
The low-CPC trap
A cheaper click is usually a worse one.
Many agencies promise lower cost per click. It is easy to deliver: loosen the keywords and let Google fill the budget with cheaper, less relevant searches. The clicks get cheaper, and the leads get more expensive.
One question to ask any agency promising a lower CPC: does Google charge more, or less, for a click from someone ready to buy?
Broad match and Performance Max
- Budget
- $1,200
- Cost per click
- $1.20
- Clicks
- 1,000
- Lead rate
- 0.8%
- Leads
- 8
$150 per lead
Sniper exact match
- Budget
- $1,200
- Cost per click
- $3.60
- Clicks
- 333
- Lead rate
- 6%
- Leads
- 20
$60 per lead
Illustrative example to show the math. Actual costs and lead rates vary by market and keyword.
Performance Max vs. Sniper
Who decides where your budget goes?
Performance Max hands the decisions to Google. Sniper keeps them with your strategist, and the AI execution layer enforces them around the clock.
How Sniper works
Exact match, enforced every day.
- 01 · Research
Map your market's demand.
Keywords come from search volume, Google Trends and auction data for your market and your inventory, not a shared list.
- 02 · Build
Exact-match campaigns.
Tight ad groups with responsive search ads: 15 headlines and 4 descriptions, written around each keyword.
- 03 · Control
Firm limits.
Bids per keyword, schedules that pause low-intent hours, geographic limits and negative keyword lists.
- 04 · Refine
Reviewed every day.
Search terms are reviewed daily, exclusions added, and budget moved to the keywords that produce leads.
Speed
Campaigns for the moment, built in minutes.
The execution layer builds full campaigns, with keywords, ads, bids and budget recommendations, in minutes. Your strategist reviews them before anything goes live.
- Goal
- Weekend sale, Friday to Sunday
- Keywords
- [toyota deals this weekend][toyota sale oakland][new rav4 for sale near me]+ more
- Ads
- Responsive search ads · 15 headlines · 4 descriptions
- Schedule
- Fri 12 PM to Sun 8 PM
- Lands on
- Weekend specials page
- Built in under 2 minutes
- Strategist review
- Live
Also from Studio19
Run it alongside the rest of your program.
Campaign review
See where your search budget is going.
We review your Google Ads account and show you which searches your budget is paying for today, and what an exact-match program would change. Complimentary, with no obligation.
We respond within 2 business hours · hello@studio19.io