Toyota Parts Center Online
Studio19 runs paid Meta and Google programs for Toyota Parts Center Online stores. One rooftop went from mid-pack to the top of its 34-dealer region in a single quarter, at full price, with results pulled from Toyota's own sales detail.
#1 of 34
dealers in the San Francisco Region
Accessory sales #1, 40% ahead of the next dealer
Toyota TPCO Sales Detail, San Francisco Region, September 2026.
November · Toyota Digital Learning Lab
The pilot results will be presented to Toyota dealers at the Digital Learning Lab. Enrollment is open now.
The pilot, in numbers
Reported figures come from Toyota's own sales detail. Tracked figures come from our measurement on the store. We label which is which.
#1 of 34
Dealers in the San Francisco Region
$87,545
Online parts and accessory revenue in one month
383
Orders in September
#1
In accessory sales, 40% ahead of the next dealer
~10%
Of the whole region's TPCO revenue, from one rooftop
3x
Monthly revenue in 60 days, July to September
Source: Toyota TPCO Sales Detail, San Francisco Region, September 2026.
Why this is different
Six things we do on every TPCO store that a typical "Facebook and Google ads" program does not.
Your TPCO store has roughly 20,000 parts. We turn the live catalog into 20,000 ads with the right photo, price and fitment, rebuilt from your feed every morning. Shoppers see the actual part. Only parts with real product photography go into prospecting ads. Line-art diagrams never do.
Typical agency Agencies build a few dozen static ads and refresh them quarterly.
TPCO stores run on Toyota’s platform, and dealers and agencies do not get access to the page code. Our measurement runs inside the store on every rooftop we manage, including a mirror layer that keeps tracking alive when the website vendor changes the page underneath it.
Typical agency Most agencies measure to the click. We measure to the checkout.
Every cart and purchase on the store is sent back to Meta and Google, tied to the click that caused it. Their bidding then optimizes toward people who buy genuine parts, not toward cheap clicks. At Fremont this took Google from $7 per conversion to about $2 in ten days.
Typical agency Agencies optimize to platform-reported clicks and leave the bidding blind.
Shoppers only see retargeting for the exact part they put in their cart and did not buy. No one who browsed gets chased with random products. No one who bought gets shown the part again.
Typical agency Standard website-visitor retargeting sprays whatever a person last looked at.
Search keywords, including part numbers and phrases like “2019 Tacoma oil filter,” land on that exact product page or category. A keyword factory grows the list every week from what shoppers across our stores actually cart.
Typical agency Agencies send every search to the homepage.
Our systems check budgets, campaign settings, ad approvals, tracking health and the ad account's billing status every hour, and alert on anything that moves. When a vendor change took one store's tracking offline, we knew within three hours and had the root cause the same day.
Typical agency Agencies find out when the monthly report looks wrong.
How we measure
If a number cannot be verified against the register, it does not go on your dashboard.
Store page
A shopper carts and buys a part on your TPCO store.
Studio19 tracking
Recorded inside the store, tied to the click that caused it.
Meta and Google bidding
The sale is sent back, so bidding learns from real buyers.
Toyota's register · Every month we reconcile to the dealer's official TPCO sales detail.
What a dealer gets
Genuine parts at full price, sold through your own TPCO store, with every result traceable to Toyota's register.
Meta
Five engines
Filters, wipers and the parts owners replace on a schedule.
The live catalog, with real product photos only.
TRD and genuine accessories for the vehicles they fit.
Brand ads with feed-verified prices.
Only the exact part left in the cart.
Search and Shopping
Shoppers already looking for your store.
Year, model and part phrases.
Every keyword lands on its exact product page.
Added when the store is eligible.
Installed inside the store and verified before the first dollar spends. Everything above runs on it.
Plus the software that runs the account around the clock.
Ad accounts stay in your name. Toyota co-op stays with the dealer.
Tracking first, then the engines, in a matter of days.
Also from Studio19
Toyota Parts Center Online
See how Tracy Toyota went from mid-pack to #1 of 34 dealers in one quarter, and what the same playbook would look like for your store.
We respond within 2 business hours · hello@studio19.io
